Meet Our Team


Apricot Lane Boutiques are a one-of-a-kind shopping experience, uniquely designed and merchandised with the latest Fashion Apparel, Jewelry, Handbags, Accessories and Gifts in the styles and trends customers are looking for.

Each of our boutiques and their individual e-commerce sites create a unique adventure and shopping experience that captures the look and vibe of their local area. They feature today’s most sought after styles and must have pieces to embrace anyone’s individual taste from mother to daughter. Offered in limited quantities with new arrivals almost daily, shopping at Apricot Lane is truly an affordable "unique boutique" experience.

Apricot Lane Boutique is an independently owned and operated franchise carrying their own curated selection of merchandise and pricing.

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Laura and Jason Vogel - Owners

Laura and Jason Vogel had a dream of bringing affordable, on-trend fashion to the Twin Cities, and in 2013 they opened their first Apricot Lane Boutique in St. Cloud, MN.  It didn't take long for their dream to become a reality, and in the Spring of 2017 they expanded to Maple Grove and Mendota Heights as well as launched their online boutique.  Their fourth location opened In St. Louis Park in 2018, and they have no plans of slowing down anytime soon! 


Liz BerkoMaple Grove Store Manager/Website Manager


Liz joined the Apricot Lane team as the store manager of Maple Grove upon it's opening in 2016, and now as the website manager.  She has 21+ years experience in varying levels of retail, including owning her own boutique.  Merchandising is her passion, and she loves the opportunity to meet and interact with so many new and interesting people that working for a small business provides.  She resides with her husband (her high school sweetheart!) two kids, 4 cats and dog in Maple Grove.


Kati Mahnke - Custom Designer/Mendota Heights Store Manager

Kati is originally from Duluth, MN. She moved to Minneapolis January 2013 and has been with Apricot Lane as the manager at our Mendota Heights location since it opened in November 2013. Her favorite part about her job is buying merchandise and being a personal stylist for our customers. When she's not working she enjoys spending time with family, her boyfriend, and friends. She loves enjoying where she lives, shopping, eating delicious food, patios, and sunshine, and is thrilled to be going on this next adventure with Apricot Lane!   


Kelsey Schwartz - Brand Ambassador/Make-up Artist and Hair stylist

Kelsey started promoting and modeling for Apricot Lane in 2016 after modeling Spring fashions for local news stories and falling in love with our boutique! Kelsey has been a customer of the franchise for several years and is excited to help support her local store in Maple Grove. She is very passionate about personal style- in 2018 she opened her own salon, The Hair Badassery, in Maple Grove because she believes that every person deserves to find their own kind of beautiful. 


Meg Cain-Moss - Brand Ambassador/Fashion Blogger 
Meg started working with Apricot Lane in July 2016 after a couple successful shopping outings and a few chance meetings with Liz.  Shortly after she began her role as an Ambassador. She works full time in the school system in addition to writing her fashion blog. She and her husband, Derek, have a beautiful daughter and two adorable pups,  Riggs and Eva. She enjoys cultivating her style and sharing it with others! Follow along on @mymonochromaticlife.



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